WP Duty turns the maintenance it performs into a branded, client-ready report — your logo, your colors — and emails it for you after every run. Prove the retainer's worth without writing a word.
Your agency name, logo and accent color — set once, applied to every report.
Routines update, audit and fix each client site automatically.
Each run summarizes what was done into a clean, non-technical report.
View it, export a PDF, share a link, or auto-email it to the client.
The report exists to answer one unasked question: what am I paying you for? Everything in it should serve that.
| Section | What it shows | Why the client cares |
|---|---|---|
| Updates applied | Core, plugin and theme versions before and after | Shows the retainer doing its primary job |
| Security checks | Scans run, issues found, issues resolved | The work most clients assume happens by magic |
| Performance checks | Health checks and cache activity over the period | Explains why the site stayed fast |
| Content & store changes | Edits, product and price updates performed | The requests they remember asking for |
| SEO fixes applied | Meta and alt text written or corrected | Concrete on-page work, not a rankings claim |
| Plain-language summary | A short written recap of the period | The only part a non-technical client reads first |
That is the whole problem with selling it. A month where nothing broke looks identical to a month where nobody did anything — and the client, who cannot see the updates you applied or the vulnerability you patched before it mattered, eventually starts wondering what the fee is for.
Care plans are usually cancelled in quiet months, not bad ones. A client whose site just went down and came back understands the value immediately. A client whose site has been fine for eleven months is the one who queries the invoice.
Often not the person you email day to day. They will not know what a plugin is and do not need to. “Applied 14 updates including 3 security patches; site available 100% of the month” lands; a changelog does not. Lead with the plain-language summary and let the detail sit underneath for whoever wants it.
The temptation in a quiet period is to skip it, because there is not much to say. That is exactly the month the report is doing its job — establishing that the quiet was produced rather than accidental.
If you are still working out how to package and price the retainer this reports on, the WordPress care plans guide covers tiering and margin, and the pricing calculator works out a floor price from your own numbers.
Most software sold as a white label reporting tool is built around marketing data — rankings, sessions, ad spend. This is not that. These are work reports: they tell a client what was done to their site. They do not report keyword rankings, organic traffic, backlink profiles or ad performance, and WP Duty does not connect to Google Analytics, Search Console or an ads platform to fetch them.
If your retainer covers SEO or paid campaigns as well as maintenance, you will want a marketing reporting platform for that side and this for the maintenance side. Plenty of agencies send both, and the two answer genuinely different questions — one is “did the work happen”, the other is “did it move the numbers”.
Client reporting software for WordPress agencies covers how the categories fit together and what to look for when evaluating them.
Most of WordPress maintenance is invisible to the client. White-label reports make the value tangible every month — branded as you, delivered automatically, justifying the retainer without adding to your workload.
Every action in the report was snapshotted first — so anything can be rolled back in one click if a client wants a change reverted.
A white-label WordPress report is a maintenance or activity report for a client that carries your agency's branding instead of the tool's — your logo, name and colors. The client sees the work you delivered, presented as your own. WP Duty generates these automatically from the actions performed on each site.
No, and it is worth being direct about that. This reports on maintenance work performed — updates, security checks, fixes, content and store changes, and on-page SEO edits such as meta descriptions and alt text. It does not pull in keyword rankings, organic traffic, backlinks or ad campaign data. If you need those, you want a marketing analytics platform alongside this, not instead of it.
Yes. Enable reporting on a routine and WP Duty generates a branded report after each run and emails it to the client's address — no manual writing or exporting required. You can also share a link or download a PDF.
No. On the Agency plan, reports show only your agency branding — logo, name and accent color. WP Duty is never mentioned to your client.
Monthly suits most retainers: frequent enough that the work stays visible, infrequent enough that each report has something in it. Weekly reports on a quiet site train clients to ignore them, which defeats the purpose. Match the cadence to the plan tier rather than sending everyone the same thing.
Each report summarizes the work performed over the period — plugin updates, security and health checks, SEO fixes, content and store changes — grouped into clear, client-friendly categories with a short written summary.
Branded reports, generated and emailed automatically. Free to start.
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